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Edwina Dunn OBE nominated for the National Diversity Awards

Our founder, Edwina Dunn OBE, has been nominated for the Positive Role Model Award at The National Diversity Awards an award ceremony that celebrates the outstanding achievements of diverse heroes and life-changing charities for their exceptional fight against inequality.

As well as being the founder of our charity, The Female Lead, Edwina is also the co-founder of the international data science company dunnhumby, a business she launched in 1989 from her kitchen table. She was responsible for launching Clubcard for Tesco which was the first mass customisation loyalty programme in the world and resulted in Tesco doubling its market share in less than 3 years. Edwina is passionate about seeing more girls go into STEM careers and showcases inspirational role models through The Female Lead.

“I am truly honoured to be nominated for the positive role model award. Congratulations to everyone who has been nominated and I cannot wait to learn more about the wonderful work you're all doing"

As a team, we're proud to see Edwina being recognized for all of her efforts working in schools promoting diversity and providing role models for young women. Over the last decade, Edwina has spearheaded various campaigns including chairing 'Your Life', a Government-backed campaign to encourage more young people to consider careers in the STEM (Science, Technology, Engineering and Maths) industries.

Edwina Dunn believes that every great story about a woman is worth telling especially if it inspires a girl to follow her lead. Today, we want to share Edwina's story with you to highlight what an exceptional role model she has been for us and girls everywhere.

Thank you for all of your support!

The Female Lead Team

To hear Edwina's story, watch the short video below.

Follow Edwina on Twitter

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